Privacy Policy

Last updated: 17 July 2026

This Privacy Policy explains how 1907 Fitness Ltd collects, uses and protects your personal information when you visit our website, join our mailing list, contact us or place an order.

1907 Fitness Ltd is the data controller of your personal information.

Who we are

Company name: 1907 Fitness Ltd

Company number: 16987630

Registered in: England and Wales

Website: www.1907fitness.com

Email: contact@1907fitness.com

Our full company details are available on our Legal Information page.

Personal information we collect

We may collect and use the following personal information, depending on how you interact with us:

your name;
email address;
phone number, where provided;
billing and shipping address;
order details, including products purchased, order number and order value;
payment confirmation and transaction information;
customer account information, if you create an account;
marketing preferences, such as whether you have signed up to our mailing list;
customer service messages and any information you choose to send to us;
website usage information, such as pages viewed, items added to basket and how you interact with our website;
device and technical information, such as IP address, browser type, device type and cookie information.

We do not intentionally collect special category personal data, such as health information, religious beliefs or biometric data.

We do not store full payment card details. Payments are processed securely by Shopify, payment providers, and/or payment processors.

How we collect your personal information

We collect personal information:

directly from you, when you place an order, create an account, join our mailing list, contact us or complete a form on our website;
automatically, when you use our website through cookies and similar technologies;
from Shopify and other service providers that help us operate our website, process orders, take payments, fulfil orders, send emails, provide analytics or support customer service.

How we use your personal information

We only use your personal information where we have a valid legal reason to do so.

We use your personal information to process and fulfil orders. This includes processing payments, confirming orders, producing products, arranging delivery, managing returns and refunds, and providing order support. We use this information because it is necessary to provide the products and services you have ordered from us.

We use your personal information to provide customer support. This includes responding to enquiries, resolving issues, managing complaints and supporting you before or after you place an order. We use this information because it is necessary to support our relationship with you and because we have a legitimate business interest in providing good customer service.

We use your personal information to send marketing emails where you have signed up to receive them. This may include emails about 1907 product launches, drops, restocks, offers and brand updates. We rely on your consent where you sign up to our mailing list.

In limited cases, if you have bought from us or started to buy from us, we may contact you about similar 1907 products where permitted by law and where you had a clear opportunity to opt out. You can unsubscribe from marketing emails at any time.

We use website usage information to understand how customers use our website, improve product pages, improve navigation and make the website easier to use. Depending on the type of cookie or technology used, we may rely on your consent or our legitimate interests.

We use personal information to protect our website and business. This includes preventing fraud, investigating suspicious activity, protecting customers and keeping our services secure. We use this information because we have a legitimate interest in operating our website safely and securely.

We may also use and keep certain information where required for tax, accounting, consumer law, legal claims, regulatory obligations or record-keeping. We use this information because we may have a legal obligation to do so, or because we have a legitimate interest in keeping appropriate business records.

Who we share your personal information with

We only share personal information where necessary for the operation of our business, fulfilment of your order, customer support, legal compliance or website improvement.

We may share your personal information with Shopify, which hosts and supports our online store.

We may share your information with payment providers and payment processors so that payments can be processed securely.

We may share order and delivery information with production, print-on-demand and fulfilment partners, where needed to produce, pack or fulfil your order.

We may share delivery information with delivery and courier partners so that your order can be shipped to you.

If you sign up to our mailing list, we may share your email address and marketing preferences with our email marketing provider.

Where enabled, we may share website usage information with analytics providers to help us understand and improve our website.

Where marketing cookies or pixels are enabled, and where you have given consent where required, we may share limited information with advertising or social media platforms.

We may also share personal information with customer service, IT, security, accounting, legal or professional service providers where needed to operate our business.

We may share information with law enforcement, regulators, courts or other authorities where required by law.

Customers buy directly from 1907 Fitness Ltd. Our fulfilment partners may help produce, pack or deliver products, but 1907 Fitness Ltd remains responsible for customer service and customer-facing policies.

Cookies and similar technologies

Our website uses cookies and similar technologies to help the website work, support checkout, understand website usage and, where enabled, support marketing or advertising.

Some cookies are necessary for the website to function. Other cookies, such as analytics or marketing cookies, may require your consent.

For more information, please read our Cookie Policy.

You can manage cookie preferences using the Cookies Settings link on our website, where available.

Marketing emails

We will only send you marketing emails where we are allowed to do so.

If you sign up to our mailing list, we will use your email address to send you 1907 Fitness updates, including product launches, restocks, offers and brand news.

If you place an order to start or buy from us, we may contact you about similar 1907 Fitness products where permitted by law, provided you were given a clear opportunity to opt out.

You can unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us.

We may still send you service emails, such as order confirmations, delivery updates, customer service replies or important information about your order.

How long we keep your personal information

We only keep personal information for as long as necessary for the purpose it was collected.

Order and transaction records may be kept for as long as reasonably necessary for tax, accounting and legal record-keeping purposes.

Customer service messages may be kept for as long as needed to resolve the issue and maintain appropriate business records.

Marketing information will be kept until you unsubscribe or withdraw consent, unless we need to keep a limited record to show that you have opted out.

Website analytics and cookie data will be kept in line with our cookie settings and the retention periods of the relevant tools.

We may keep information for longer if required by law, to resolve disputes, prevent fraud or enforce our legal rights.

International transfers

Some of our service providers, including Shopify and other technology, fulfilment or marketing providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we expect appropriate safeguards to be used where required by applicable data protection laws.

Your rights

Depending on the circumstances, you may have the right to access the personal information we hold about you.

We may also have the right to ask us to correct inaccurate or incomplete information, delete your personal information, restrict how we use your personal information, object to certain uses of your personal information, withdraw consent where we rely on consent, or request a copy of your personal information in a portable format.

These rights are not absolute and may only apply in certain circumstances.

To exercise your rights, please visit our Contact page or email us at:

Email: contact@1907fitness.com

We may need to verify your identity before responding to your request.

Children

Our website and products are not directed at children. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please visit our Contact page or email us at:

Email: contact@1907fitness.com

Security

We take reasonable steps to protect personal information and keep it secure.

However, no website, payment system or online service can be guaranteed to be completely secure. Please do not send sensitive information to us through unsecured channels.

Complaints

If you have any concerns about how we use your personal information, please visit our Contact page or email us first so we can try to resolve the issue.

Email: contact@1907fitness.com

You also have the right to complain to the UK Information Commissioner's Office, which is the UK data protection regulator.